“The industry changed and we had to adapt.” The report also quotes Söderström stating that the delivery of Spotify HiFi needs to work for the company "from a cost perspective as well", though he would not comment on any label agreements or rivals' activities in the industry. "We’re going to do it in a way where it makes sense for us and for our listeners," Söderström told The Verge on its Decoder show. Its plans were undoubtedly scuppered when Apple Music, and then Amazon Music, pipped it to the post by delivering lossless quality that May – and, importantly, at no extra cost for subscribers. The company seems to still be navigating a way in which it is happy to deliver lossless CD-quality audio on its service, having initially announced in February 2021 that a higher-quality Spotify HiFi tier would launch by the end of that year. But he couldn't be specific with timeframes at this stage. Spotify on Monday laid out its vision for 'a new golden age of audio,' revealing. In his recent interview with the US publication, Söderström said that "we are going to do it" that Spotify HiFi “is coming at some point”. Spotify will offer a new subscription tier called HiFi.
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